Auction Listings Are Vital to the Success of Fundraising Auctions

Fundraising Auction Tip: You should always provide potential bidders with a printed Auction Listing of both your Live and Silent Auction items at any Fundraising Auction. A printed Auction Listing is vital for several reasons:

An Auction Listing informs bidders of the order of sale, and what is coming up next. If you keep your bidders guessing, they will simply not bid.

If bidders are not 100% certain of what they are bidding on, they will not bid. A printed Auction Listing should answer any and all questions about what is being sold in order to encourage bidders to bid as much as possible.

Bidders often need time to plan their bidding strategies, especially on multiple and/or larger value items. A printed Auction Listing helps them to do that.

Couples often need time to consult with each other about what they are willing to spend on something. A printed Auction Listing helps them to do that.

Potential bidders need to know the specifics, the benefits, and the restrictions on any item they are going to bid on, especially on travel and/or other higher value items. A printed Auction Listing should answer all of their questions, in writing.

After bidders see that they have lost an item to another bidder, a printed Auction Listing makes it easier for them to re-strategize on what else they can bid on.
Printed Auction Listings generally come in 3 forms:

Printed in the Event Program or Auction Catalog.

Printed on loose sheets of paper and hand-inserted into the Event Program or Auction Catalog.

Printed on loose sheets of paper and hand-delivered to all attendees, or left on each dinner table in the room.
Auction Listings cost practically nothing to produce and they can make the difference between the success and failure of a Live and Silent Auction. You should never conduct a Fundraising Auction without one.

A Case Study

Let me share a real-life experience with you. Once I was hired to conduct a Fundraising Auction for a nationally renowned organization. The event was held in a major hotel, in one of the country’s largest cities, with several hundred “black tie” participants attending. It was an extremely professional event, with the music, singing, lighting, speeches, and awards all perfectly timed and choreographed. Everything was done to perfection… exception the Fundraising Auction.

Although I had signed an agreement to serve as their Auctioneer nearly one year in advance of the event, no one bothered to contact me for any advice or help. Approximately one week prior to the Auction date, I contacted the group to see if they had replaced me with another Auctioneer. But they said that I was still their man.

Upon arriving at the event I asked for a copy of the Auction Listing. I was told that there were none. I’m not sure whether they felt that the Auction Listing wasn’t necessary, or whether someone forgot to have them printed. This was never made clear. When I asked what I was to use at the podium, I was told to copy the list of Live Auction items from a committee member’s computer. It took me about 30 minutes to copy three pages of hand-written notes in order to prepare for my role as their Auctioneer.

I knew that they had created a PowerPoint program showing the various Live Auction items. When I asked whether the PowerPoint slide order corresponded to the order of sale I had copied from the committee member’s computer, I was met with a blank stare. The committee member left to check the slide order, and returned to let me know that the slide order did not correspond my notes, and he provided me with the correct slide order… hand-written on a paper napkin. This forced me to re-arrange my three pages of hand-written notes before taking the podium.

There was a Live Auction Table with descriptions of the Live Auction items that were to be sold, but the table was not clearly marked, and it received significantly less attention than the Silent Auction Tables, which were clearly identified. Since the Live Auction Table was located adjacent to the “Raffle Table”, it appeared that most people thought it was part of the raffle and therefore paid very little attention to it.

According to the event program (which did not include an Auction Listing), I knew approximately when I was to begin the Live Auction. At the designated time the Master of Ceremonies announced the start of the Live Auction to the several hundred people in attendance, and introduced me as Auctioneer. As I approached the podium I realized that photographs of award winners were still being taken… directly in front of the podium where I was to stand… which required me to stand aside for several minutes until the photographers were done. Can we say “awkward moment”?

As the photographers cleared, I approached the podium and began my Live Auction introduction. Approximately one minute into my introduction, the “Raffle Committee” approached the podium and stopped my Live Auction Introduction in order to pull the 8 or 9 Raffle Winners. These drawings lasted about 5 minutes. Upon it’s conclusion I was allowed to resume the start of the Live Auction.

When standing at the podium two intense and extremely bright spotlights were pointed directly at the podium. The lights were so bright that I literally could not see the center 1/3 of the room. I could see the tables on the right, and on the left, but was totally blinded when looking straight ahead. It took perhaps five minutes before the spotlights were turned off.

While at the podium and describing Lot #1, I had to ask someone to start the Lot #1 PowerPoint Slide… because apparently no one was assigned that job.

So with only the Auctioneer’s verbal description, and a PowerPoint slide, it appeared that few people in the room had any idea about what we were selling… or when we were selling it… until it was announced by the Auctioneer. As a result, bidding was extremely light and the final results fell several thousands of dollars short of where they should have been
The learning experience is this:

The Live Auction is where you place your better items, and where the real money should be made at any Fundraising Auction. Let bidders know as far in advance as possible what you will be selling, and the order of sale, so they can get excited about the Auction, and plan their bidding strategy accordingly.

Auction Listings are absolutely vital to the success of both Live & Silent Auctions. In my opinion, revenues at this Auction fell thousands of dollars short of where they should have been, because no Auction Listing was provided to the guests.

If bidders are not perfectly clear on what is being sold, including both the item’s specifics, benefits, and restrictions, they will not bid.

When you have a committee of volunteers, especially volunteers having full time jobs and/or very busy schedules, the services of a professional Fundraising Auctioneer can help to keep the committee on track.

And once you retain the services of a professional Fundraising Auctioneer… use the services that you are paying for.

Why Consider Network Marketing As Our Home-Based Business?

We are not asking that anyone get involved in network marketing and change everything immediately. We are however, suggesting that people consider the addition of the right home-based Network Marketing business starting their journey of financial success in a different direction. Having a home-based business is not a new concept. Network Marketing is not a new concept. Having a home-based Network Marketing business is not a new concept. However, never in the history of our country has the concept been so prevalent and is fast becoming the norm rather than the exception!
The reason is very simple. Our concept is providing American’s with what they want; control of their time and financial opportunities proportionate to their abilities and effort.
With the right home-based Network Marketing business, one has all of the benefits and advantages of a home-based business and unlimited financial opportunity usually associated with a large traditional business.
Employees and Debt Rather than having several employees working with other employees under one roof for the benefit of someone else’s company, with Network Marketing, we have a bunch of home-based business owners, working under their own roof, networking with other home-based business owners, all working for their own companies. This concept provides an incentive and opportunity of multiplication and duplication for each home-based business owner equal to or greater than that of the owners of traditional businesses with multiple employees and locations, with out all the hassles associated with traditional businesses! It requires no debt, no employees and no complicated administrative procedures. With Network Marketing, we work with and for other people and other people work with and for us.
What is Network Marketing? When you purchase a product or service, usually over 50% of the retail cost is associated with marketing! That would be any cost associated with getting someone to buy the product plus any cost incurred once it is produced by the factory. With Network Marketing, the products are shipped directly to the consumer from the factory. Those monies normally associated with marketing are paid to several home-based Network Marketing businesses owners which had previous network marketing or internet marketing influence in the referral of the customer!
Are the products less expensive? Most customers will not buy inferior products and there is limited benefit to paying a little less for a product on the short run. Let’s assume that you sold yourself a product, ordered it from a Network Marketing company and in return the company paid you a 50% commission or rebate. In effect you’ve saved 50% on the products you purchased. That may save you a few dollars. Although saving money is important, the concept of earning money on products that we are already buying is far more exciting.
The concept is to redistribute the marketing dollar!
Imagine having a network of thousands of customers purchasing quality products or services each month where you receive a few dollars per month for each customer! Remember, these are products or services that we are all already buying, or should be, and this is money that is normally paid to others. In essence, the simple process of referring other customers who also refer other customers to a Network Marketing company, presents an opportunity for a redistribution of the wealth to you and I, the consumer!
Traditional Marketing versus Network Marketing A traditional company would typically have a Vice President of Marketing with several regional managers reporting directly to them. Those regional managers would recruit, hire, train and manage several area managers who, in turn, would each recruit, hire, train and manage several sales representatives. The sales representatives are then responsible for selling the company’s products or services.
Plotted on a piece of paper, the shape of the traditional organization would look like a triangle or pyramid. It’s quite obvious that the higher the level the higher the pay and that there is less room at the top for advancement. It is also evident that it is mathematically impossible for each and every sales representative or employee to rise to the top regardless of how good a job they do!
The Difference First and foremost, Network Marketing is different. Each individual starts at exactly the same level – at the top of their own organization, has exactly the same opportunity as everyone else and is compensated in directly proportion to the activity or success that they have had an influence in generating. Secondly, one doesn’t need to be a sales person to reap the level of financial benefits normally associated with company owners, sales managers and marketers. Thirdly, in Network Marketing we work with, when and for whom we choose. And last but not least, different than in a traditional company, we only work for ourselves and those whose activity generates income for us! We may also choose to work with those which we are generating income for, because, in most cases, they don’t make money unless we do.
How does it work? In Network Marketing, there are customers and also independent representatives who operate as a home-based business. The customers may also be independent reps. Independent reps can earn management positions if they so desire. Different than in traditional business, each independent representative is given the opportunity and responsibility of both recruiting customers and other independent representatives. Each independent representative is owner, president, and vice-president of marketing for their own home-based network Marketing business.
Network Marketing is a word of mouth business. By spreading the word, the network marketing marketer identifies others who desire to be customers and or independent representatives (home-based business owners). The independent rep helps those newly recruited independent reps build their own home based business by helping them identify other customers and independent reps who desire to own their own home based network Marketing business. In a mature organization, it is normal for there to be 50-100+ customers for each customer/independent representative that you personally refer! Through this duplication and multiplication process each home based business owner can recruit and sponsor a few customers and/or independent representatives and, as a result, generate a sizable organization of consumers and marketers.
Referring Does this sound like a foreign and awkward activity to you? How many people have you referred to your favorite restaurant or to your favorite movie. How many more have gone because the people you told enjoyed the restaurant or movie and told someone else who went? How much did you get paid? We are all already referring customers everyday! It is just that most of us don’t get paid for it.
The question is not whether we refer customers, the question is whether we are getting paid for the activity!
In network Marketing, customer/independent reps receive an income for “marketing” the products for the company simply by referring other customers! Normally, we receive compensation through 5 – 10 generations of this duplication activity. In addition, there are usually additional performance and leaderships bonus compensation structures! Assuming an association with the right company: Network Marketing is the one of the very few processes I know of where you will earn in network marketing relation to your ability and effort with virtually unlimited potential! Although most people are looking only for a few hundred or few thousand of supplemental monthly income, I personally know, know of, or have met a substantial number of people who earn several tens of thousands of dollars per month from their home-based network Marketing business!
Choosing a Safe Business Opportunity Once it has been determined that a home-based business is appropriate, and further determined that a home-based Network Marketing business is even more appropriate, the real difficulty is in determining which network Marketing opportunities to become involved in. Without experience in the industry, unless you’re extremely lucky, it is next to impossible to pick a winner on the first try! Unfortunately, it seems that experience in the industry is not always sufficient for the proper evaluation of a network Marketing opportunity. As is the case with traditional business, there are good opportunities and bad opportunities. As is the case with traditional business, unfortunately many people let their emotions cloud their rational judgement when it comes to evaluating a network Marketing company and/or business opportunity!
Evaluation Process There are certain criteria which must be used rationally when one does an evaluation. Technically, these could be divided into two categories: absolutely necessary characteristics and desirable characteristics. For me, the desirable characteristics are also necessary, therefore, I will not distinguish between the two and will address them in no particular order.
Competent Company Management Team Normally it is very difficult for us to know any more about the network Marketing company’s management team than what they tell us themselves. The evaluation of the management team only becomes an issue with a new company! If a company has been in business three to five years with a well documented and stable growth record, we really don’t need to waste our time. New network Marketing companies are starting up at a higher rate than ever before. It seems that every person who has ever been successful at network Marketing wants their own company. Surprise, running a network Marketing company is traditional business and new network Marketing companies fail at near the same rate as traditional businesses!
Age of the Company
The most common mistake made by the masses is getting emotionally tied up in the “ground floor opportunity” pitch which caters to our “greed” and the “fear of loss”! If a person is determined to get involved with a new network Marketing company, they should do so because they understand totally the market for the product(s) and the experience of the management team. Being on the ground floor is usually not best because a majority of new companies will fail. Even if the new company does succeed, there will be many adjustments and changes during the initial growth and there usually is a lack of proven marketing procedures, materials, and training support. The attrition rate is usually much higher during those first years because most individuals are not emotionally flexible enough to accept the changes and turmoil. A network Marketing company experiences four basic phases of growth and market penetration. The risk of the company failing during phase one (usually first 3-5 years) is 10-20 time greater than in phase two. Contrary to popular belief, it usually is far better to be involved with a network Marketing company after they’re entered phase two. The risk of their failure is negligible. Their success indicates that their products are acceptable and that their marketing procedures and materials work! Then, either fortunately or unfortunately, our success depends only on ourselves!
Remember, the Vehicle must never be the limiting element in our success!
No Major investment With the right network Marketing opportunity, one should be able to start their own home-based business for hundreds of dollars, rather than the normal thousands, tens of thousands, or hundreds of thousands of dollars usually associated with other traditional businesses which have any serious financial potential!
No Inventory, No Receivables, and No Collections I will not spend time on these. If you have ever experienced them as an owner, they need no explanation.
No Employees Employees require a tremendous obligation from the business owner; mentally, emotionally and financially. With network Marketing, other independent distributors in our organization, while working their own home-based business, supply the same benefit to us as employees would to a traditional business. We have no payroll, no benefit overhead, no space requirement, and no management duties other than a moral obligation to help others in their business just as others will help us.
Residual Income – Persistency Unless you have been a successful network marketer, insurance agent or marketer, author or actor, it is really difficult to understand the tremendous benefit of residual income.
Starting on a part- time basis, a sincere person or couple with desire and persistence can, within a three-to- five year period, build a meaningful residual income to last a lifetime and then some.
Building a residual income is a little like flying a big jet. It takes a significant amount of fuel to get it off the ground, but once it has reached altitude, it can throttle back and fly on a fraction of the fuel needed for takeoffs. The big difference is that a residual income can “fly” seemingly forever with a little refueling along the way. The income stream can be passed from generation to generation.
All the other benefits of network Marketing, such as control, opportunity, and flexibility are important, but Residual Income is the essence of network Marketing!
Experience has taught me that many more people propose to have Desire and Persistence than actually demonstrate it. The purpose for this communique is to identify Individuals who sincerely want more Success in their life but don’t seem to have the right Vehicle for their journey. If you are one of the few, then I invite you to investigate a home-based network Marketing business opportunity which would allow me to work with you and for you, in order that we both achieve our Success goals. If any of this makes any sense to you and you would like more information, use if for your success. If you would like a bio on my experience and qualifications, just ask. Thank you for your time, your most valuable asset!

Differences in the Types of Auctions That Take Place Around the World

Auctions are those events where properties or goods are sold to the highest bidder. Auctions are mostly public events, where bidders make a series of bids and purchase a particular item for a high price. During auctions, bidders decide the price of an item rather than the seller. It depends on bidders to decide the amount they would want to pay for a specific item. During an auction, a bid is a proof of a legal binding. Bidders agree to pay the amount that they have bid. In a high profile auction, bidders may have to pay a deposit in escrow accounts or give a proof that they can pay for those items.

Types of Auctions:

Different types of auctions take place around the world. Below mentioned are some types of auctions:

1. English auction:
This is a basic type of auction. In this type, people can see the item and then start bidding. Bidders slowly raise the value of their bid until everyone gives up. The highest bidder is the winner. An auctioneer manages an auction, keeps records of the on going bid and decides the winner. Sometimes, the seller will quote a minimum amount for an item to the auctioneer, below which the auctioneer cannot sell that item.

2. Dutch auction:
In this type, the auctioneer sets a particular price and then gradually lowers the price. People in public will start bidding and later decide which prices are suitable for the item. A seller may use this type of auction to sell large quantities of same products to the public. For instance, a seller may want to sell a large amount of hay and will thus, decide to sell this hay to people for the same amount, once a reasonable price is decided.

3. Silent auction:
In this type, the bidders in public will present their bids in a sealed format. These sealed bids open at the same time and bidder with the highest bid wins. There could be a modification in this type of auction. The bidders are allotted a specific period to bid. They can roam in a room displaying the items, and write their bids on an associated sheet of paper. The bidders are allowed to see bids of other bidders and can choose a higher price for an item. At the end of the allotted time, bidder with the highest bid is the winner.

Examples of Auctions:

Auctions can be of two types either public or private. Sellers may trade any kind of items in both types of auctions. Some areas where auctions take place are:

1. Antique auction: An antique auction consists of a trade opportunity as well as provides entertainment.

2. Collectable auction: In a collectable auction, the seller may put up collectables like coins, vintage cars, luxury, stamps, real estate, and luxury for sale.

3. Wine auction: In wine auction, bidders can bid for rare wine, which may not be available in retail wine shops.

4. Horse auction: Bidders can bid for young horses of the best breed.

5. Livestock auction: In livestock auction, bidders can buy pigs, sheep, cattle, and other livestock.

The other examples of auctions may not be public. These auctions are for bidders from corporate levels. Some examples of private auctions are:

1. Timber auction
2. Spectrum auction
3. Electricity auction
4. Debit auction
5. Environmental auction
6. Auto auction
7. Electronic market auction
8. Sales of business auction

Bidders in an auction need to examine the items displayed and decide an appropriate price for an item. Thus, auctions help buyers in getting the best deals and in gaining better profits for sellers.